Written by Jacob Cass on
Monday, June 9, 2008 – 10:00 pm
Search Engine Optimization (SEO) is a vital component of any website. As a web designer or blogger, it’s
important you understand how SEO works. Here are ten easy rules that will immediately improve the SEO on all of
your web sites.
You may also be interested in
how to get free advertising on google.
Rule Zero: Do Not Cheat. Period.
If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No.
Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to
make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system
and focus on making great web sites with great content, and your sites will show up fine in searches.
Rule One: Stick to Your Keywords
Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s
natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and
Rule Two: Content is King
Users don’t search for design, they search for content. If your site doesn’t have content people want, no
one will look at it.
Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag
with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.
Rule Three: Clean Code is Searchable Code
Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the
conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try
to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and
STRONG for bolded text. Don’t overuse Divs.
Your site can still be artistic and cool, that’s what CSS is for.
Rule Four: The Home Page is the Most Important Page
Your home page is the key to your site being found by search engines. It should summarize the rest of the
site, and give a clear, compelling reason for a user to look at the other pages in the site.
Rule Five: Links Have Meaning
Search engines pay a lot of attention to the links on your site, and the words used in those links. Never
use “click here” or “see more” for a link. The link text should describe where the link will take the user,
such as “more examples of CSS web design” or “learn how we can improve your SEO.”
The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t
link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown
page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.
Rule Six: Title Tags for the Win
Every page in your site should have a title with the site name and a short description of the page. About 60
letters total. Include a keyword. Remember that the page title is what appears in search results, it should
give users a clear reason to click on it.
Your navigation links should have title attributes that match the titles of your pages. This looks like
<a title=”name of page” href=”link”>. It’s a small thing, but it will give you a significant SEO
Rule Seven: Alt Tags Matter
Every image on your site should have an alt tag. Especially images that are relevant to the page. If your
page is focused on CSS tricks, labelling a screenshot “example of rounded CSS corners” will improve your page’s
findability. Labelling it “screenshot” or “image” will do the opposite.
Rule Eight: Ignore Most Meta Tags
A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters
now is the description tag. Search engines may use it to provide the text under the link to your page in their
results. Make sure it describes the page in a way that explains why a user searching for your content would
want to look at your page.
Rule Nine: Have a Site Map
Make sure you have a
site map. This is an xml file that describes the structure of your page. Make one, and give it to
Rule Ten: Design for Humans
Search engines are designed to find what humans want. That means the best way to make your site findable is
to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your
ego or break a boundry. In this case, your problem is to provide your users with a site that is easy to use and
full of what they’re looking for. If you can do that, the search engines will find you.
For further reading I recommend this SEO
Guide for Designers.
Have you got any more tips for SEO tips for designers?
This was a guest article written by Joshua
Jeffrey’s who describes himself as a “busybody in the local and national design/web world” -
you can read more about him on his blog.